When Fandom Meets Machine Learning: The Phenomenon of Jisoo AI Cover Reels on Instagram

Scroll through your phone late at night, letting the endless loop of short-form video content wash over you, and you are bound to encounter a strange and fascinating sonic crossover. One moment you might hear the distinct, velvety, and unmistakable vocal timbre of BLACKPINK’s Jisoo effortlessly floating through a Western indie-pop ballad; the next, she’s tackling an R&B anthem or a classic rock track she has never performed in real life.