The Ultimate Guide to LinkedIn Image Sizes: Look Sharp, Stand Out, and Stop the Scroll

First impressions on LinkedIn happen in milliseconds. Long before a potential client reads your headline, a recruiter scans your experience, or a prospect checks out your company page, they see your visuals.

A crisp profile picture, a commanding banner, and an eye-catching post graphic communicate professionalism and attention to detail. Conversely, a pixelated logo or a banner with cropped-off text whispers neglect.

Because LinkedIn aggressively compresses and reformats uploaded images, guessing your dimensions rarely works. This complete cheat sheet covers every critical LinkedIn image size to keep your brand looking pristine across desktop and mobile.

1. Personal Profile Images

Your personal profile is your digital storefront. Whether you are job hunting, freelancing, or building your personal brand, these two spaces carry the most weight.

Profile Photo

• Dimensions: $400 times 400$ pixels (minimum $300 times 300$ px)
• Aspect Ratio: 1:1 (Square, but cropped into a circle by LinkedIn)
• Max File Size: 8 MB
• Best Practices: Upload a high-resolution PNG or JPEG. Keep your face centered, filling roughly 60% of the frame. Because LinkedIn cuts off the corners into a circular mask, ensure no essential elements sit near the extreme edges.

Personal Background Banner (Cover Photo)

• Dimensions: $1584 times 396$ pixels
• Aspect Ratio: 4:1
• Max File Size: 8 MB
• Best Practices: This is prime real estate for a value proposition or subtle branding. However, beware of the mobile and desktop crop trap:
  • Your circular profile photo sits over the bottom-left corner of the banner.
  • Mobile devices crop the left and right edges more aggressively than desktop views.
  • The Safe Zone: Keep all critical text, logos, and graphics centered or shifted toward the right side of the banner.

2. Company Page Images

Building brand authority requires a corporate profile that looks just as polished as an individual one. Note that company pages use different dimensions than personal accounts.

• Company Logo: $300 times 300$ pixels minimum ($400 times 400$ px recommended for sharper rendering across search results and notification lists). Use a square PNG with a transparent background if applicable.
• Company Cover Banner: $1128 times 191$ pixels (significantly flatter and wider than a personal banner). Keep the messaging concise—think of it as a clean corporate brand strip.
• Life Tab Hero Image: $1128 times 376$ pixels. Perfect for showcasing team culture and workplace environments with more vertical breathing room.

3. Feed Post Images

If you are publishing content to build an audience, formatting your images correctly ensures they dominate screen real estate instead of getting awkwardly cropped.

| Post Format | Optimal Dimensions | Aspect Ratio | Best Used For |
| :— | :— | :— | :— |
| Landscape | $1200 times 627$ px | 1.91:1 | Data visualizations, link previews, and quote graphics |
| Square | $1200 times 1200$ px | 1:1 | Product shots and cross-platform social sharing |
| Vertical / Portrait | $1200 times 1500$ px | 4:5 | Mobile-first content, infographics, and carousels that capture maximum feed height |
| Multi-Image Grid | $1080 times 1080$ px | 1:1 | Multi-photo storytelling (2 to 9 images) |

4. Special Formats: Articles and Events

• Article Cover Images: $1200 times 627$ pixels (1.91:1 ratio). This ensures your long-form thought-leadership pieces look striking when shared across the network.
• Event Cover Images: $1776 times 444$ pixels (approx. 4:1 ratio). A wide banner that establishes the theme of your webinar, workshop, or professional meetup right at the top of the event registration page.

Quick Design Rules of Thumb

1. Never upscale small images: If an image is too small, stretching it to fit LinkedIn’s dimensions will result in fuzzy, pixelated quality. Always design at or above the target pixel count.
2. Export as PNG-24 when using text: JPEGs can introduce artifacts and fuzzy color bleeding around text or graphic lines. Use PNG for sharp typography.
3. Always preview on mobile: Over 60% of LinkedIn traffic happens on smartphones. Once you update your banner or post a graphic, pull up the LinkedIn app to verify that mobile cropping hasn’t cut off your key messaging.