Are TV Ads Personalized? How Targeted TV Commercials Work

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The Screen in Your Living Room Knows More Than You Think

Picture this: You are sitting on the couch with your partner or roommate, watching the exact same live-streamed television show on your respective smart screens. A commercial break hits. Suddenly, a sleek ad for a luxury electric vehicle flashes on your screen, while your couch-mate watches a commercial for a local pet food delivery service.

Were you hallucinating? Did the TV matrix glitch?

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