LinkedIn Image Sizes: The Ultimate Cheat Sheet

The Ultimate Guide to LinkedIn Image Sizes

First impressions matter—and on LinkedIn, your visual identity often speaks before you even type a single word. Whether you are building a personal brand, recruiting top talent, or driving B2B leads through a company page, blurry graphics, awkwardly cropped headshots, or pixelated banners can instantly hurt your credibility.

Because LinkedIn dynamically adjusts visuals for desktop and mobile feeds, using the right pixel dimensions is non-negotiable. This comprehensive guide covers every essential LinkedIn image size, ensuring your profile, posts, and company pages look sharp and professional.

1. Personal Profile Image & Banner Sizes

Your personal profile is your digital handshake. Getting these foundational dimensions right prevents LinkedIn from automatically hacking off parts of your face or branding.

• Profile Picture: 400 × 400 pixels (minimum 268 × 268 px)
  • Aspect Ratio: 1:1 (Square, cropped into a circle)
  • Max File Size: 8 MB
  • Pro Tip: Center your face clearly with a clean background. Avoid adding text or busy logos, as they become completely unreadable at small thumbnail sizes.
• Personal Cover Photo (Banner): 1584 × 396 pixels
  • Aspect Ratio: 4:1
  • Max File Size: 8 MB
  • Pro Tip: Mobile devices crop about 30% from each side of your background banner. Keep key branding elements, taglines, or visuals safely concentrated in the center.

2. Company Page Image Sizes

If you manage a business page, visual consistency builds instant trust with prospective clients and future employees.

• Company Logo: 400 × 400 pixels
  • Formats: PNG (recommended for transparent backgrounds) or JPG
• Company Cover Banner: 1128 × 191 pixels
  • Aspect Ratio: ~5.9:1
  • Pro Tip: Treat this space like a digital billboard. Showcase your value proposition, a recent product launch, or your core company mission, making sure critical text stays centered.

3. LinkedIn Feed Post Sizes

When it comes to sharing content on the feed, the format you choose determines how much screen real estate you command. Because most users scroll on mobile devices, optimizing your image dimensions can drastically change your engagement rates.

• Portrait (The Highest Performer): 1080 × 1350 pixels
  • Aspect Ratio: 4:5
  • Why it works: Portrait images take up the most vertical feed space, effectively stopping the scroll. It is ideal for tall infographics, step-by-step visuals, and data breakdowns.
• Square: 1080 × 1080 pixels
  • Aspect Ratio: 1:1
  • Why it works: A reliable, versatile choice for single-image graphic cards, quote blocks, or multi-image gallery posts.
• Landscape / Link Previews: 1200 × 627 pixels
  • Aspect Ratio: 1.91:1
  • Why it works: This is LinkedIn’s default format for shared URL previews. If you drop a blog link or external article into a post, this is the ratio LinkedIn will auto-generate or expect.

Warning: Avoid uploading images taller than a 4:5 aspect ratio (such as 9:16 phone wallpapers). LinkedIn will automatically crop them from the bottom, cutting off crucial text or data.

4. Specialized Formats: Carousels, Documents & Articles

• Carousel & Document (PDF) Posts: 1080 × 1080 pixels (Square) or 1920 × 1080 pixels (Landscape)
  • Max File Size: 100 MB (up to 300 pages)
  • Pro Tip: PDFs uploaded as document carousels consistently drive high engagement on LinkedIn. Use square formats for mobile-heavy readers.
• LinkedIn Article Feature Image: 1200 × 644 pixels
  • Pro Tip: Keep text minimal, as mobile UI layouts overlay your article title directly onto the image banner.

Quick Reference: Master LinkedIn Image Cheat Sheet

| Asset Type | Recommended Dimensions (px) | Aspect Ratio | Max File Size |
| :— | :— | :— | :— |
| Profile Photo | 400 × 400 | 1:1 | 8 MB |
| Personal Cover | 1584 × 396 | 4:1 | 8 MB |
| Company Logo | 400 × 400 | 1:1 | 4 MB |
| Company Banner | 1128 × 191 | ~5.9:1 | 4 MB |
| Feed (Portrait) | 1080 × 1350 | 4:5 | 10 MB |
| Feed (Square) | 1080 × 1080 | 1:1 | 10 MB |
| Landscape / Links| 1200 × 627 | 1.91:1 | 10 MB |
| Article Header | 1200 × 644 | ~1.86:1 | 10 MB |

Final Checklist for Flawless Visuals

1. Design for Mobile First: Over 60% of professional networking happens on mobile screens. Keep critical text centered and large enough to read on a smartphone.
2. Stick to Correct Formats: Use PNG for crisp logos, graphics, and text-heavy elements to avoid pixelation, and JPG for standard photographs.
3. Never Upscale Tiny Images: Stretching a small image causes severe blurring once LinkedIn compresses it for the feed. Always design at or above the target dimensions.